BAX is all about transparency and trust. In the modern era of technology, anyone could web browse in the internet to find manufacturing cost of a watch, a smartphone, or a handbag within minutes. This type of “free and open” information helps consumers make better purchasing decisions.
The retail price of a traditional premium handbags can be anywhere between 10 and 50 times higher than its production cost. These “margin” is used to compensate wholesalers, distributors, and retailers- the price increasing every-time when it passes through these middleman. On top of that, there’s huge celebrity advertising campaigns and event sponsorship many brands engage in.
BAX is different. We believe in making premium handbags available to everyone at fair prices. We value access over aspiration, and expression over status.
Our team always pushes themselves to break the boundaries and redesign our products to fit in our mission. We set out to create eco-friendly solutions that delight at first sight yet effortlessly organised what’s uniquely important to you.